Creative Solutions, an annual innovation program curated by Ithra: King Abdulaziz Culture Centre, serves as a confluence of minds and ideas. It calls upon professionals, with expertise spanning art, science, and technology, to converge in a symphony of intellect and creativity. Their shared endeavor is to collaborate on crafting feasible solutions to pre-identified opportunities or challenges, essentially constructing bridges to the future.
The program's challenge is akin to a dynamic canvas, designed to adapt to a multitude of themes. The palette in 2021 was broad and open, while next year's theme will narrow focus to 'Immersive Content Creation'. This will guide participants on a journey through the labyrinthine realms of the digital world, including areas such as AI, MR, AR, and haptics.
The key visual branding captures the essence of this journey. Imagined as a moving cube, it symbolizes the exploration of these diverse technological landscapes. It is a philosophical embodiment of the concept of thinking both inside and outside the box. It invites participants to oscillate between convention and creativity, between known and unknown, thereby fostering an environment of dynamic, flexible creativity.
The program's challenge is akin to a dynamic canvas, designed to adapt to a multitude of themes. The palette in 2021 was broad and open, while next year's theme will narrow focus to 'Immersive Content Creation'. This will guide participants on a journey through the labyrinthine realms of the digital world, including areas such as AI, MR, AR, and haptics.
The key visual branding captures the essence of this journey. Imagined as a moving cube, it symbolizes the exploration of these diverse technological landscapes. It is a philosophical embodiment of the concept of thinking both inside and outside the box. It invites participants to oscillate between convention and creativity, between known and unknown, thereby fostering an environment of dynamic, flexible creativity.
Ithra: King Abdulaziz Culture Centre
2021
All Deliebrables were Created by:
Art Direction:
The Studio Upstairs (Tybe)
Photography:
Ithra, Arab News
Deliverables:
Concept & Design, 2D & 3D Motion Graphics, Program Keyvisual, Brand Concept & philosphy, Motion Graphics, Tape Design, Tote bag, Sticker sheet, Notebook, Space Branding.