he visual identity for the iRead Program was developed to reflect its mission of promoting reading and knowledge-sharing across Saudi Arabia and the Arab world. Custom icons were created for each key sector of the program, designed to capture its essence with a modern, clean aesthetic.

This cohesive visual language ensures consistency across all platforms and materials, enhancing the program’s public presence and accessibility.
Client
Ithra: King Abdulaziz Culture Centre

2021

Logo Design & Concept By:
Ultra Studio.

Project Manged by:
Ultra Studio, The Studio Upstairs(TAYB)

Brand Development & Application by:
Aseel Alkhulaiwi.

Art Direction:
The Studio Upstairs (Tybe)

Deliverables: 
Program Keyvisual, Brand Concept & philosphy, Motion Graphics, Tape Design, Tote bag, Sticker sheet, Notebook, Space Branding.

Resorces from Ithra Officials Channels.





Contact  to Schedule a call
 +966 58 385 3929
aseelvisuals@gmail.com 

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