IYMAA is a Riyadh-based fashion label founded by Abdullah Alkhorayef, defined by its minimalist aesthetic, structured silhouettes, and a quiet, intentional approach to design. The brand is built on the belief that fashion should function as a wearable statement, where design meets intention, and style exists beyond trends. It reflects a kind of confidence that speaks without excess.
The brand identity was developed in structure, geometry, and control. The logo embodies this philosophy of quiet confidence, designed with longevity in mind to remain consistent and recognisable over time.
The visual language is built on structured typography, spatial discipline, and restrained graphic elements. A neutral palette and controlled compositions reinforce the brand’s tone, intentional, calm, and refined.
Culturally, the brand draws from Abdullah Alkhorayef’s artistic practice, expressing a Saudi identity without relying on literal or expected references. Instead, it engages with cultural nuance through abstraction, particularly in the use of simple geometric forms. This creates a visual language that is both grounded and globally relevant, allowing IYMAA to move naturally between local and international contexts while staying true to its origins.
IYMAA
2026
All Deliebrables were Created by:
Project Manged by:
TAYB Creative Tech
Deliverables:
Logo Design, Brand Concept & Philosphy, Storytelling, Visual Communication, Visual System, Colors, Labels, Tags, Hanger Design, Stickers, Paper Bag, Packaging, project management.
Photography: @daniel.asater
Styling: @mrstapel
Model: @marri_dem
Hair & Makeup: @jhajhamakeupartist