The campaign's visual identity offered a fresh take on Peek-A-Brew’s signature colors, reimagined with pastel and funky tones to create a vibrant, celebratory atmosphere. Key visuals featured enchanting stars and a magical, door-like portal, symbolizing the excitement of unlocking hidden surprises. This concept inspired both the wall design and the interactive invitations sent to guests and influencers.
The wall design encouraged guests to uncover memories from the past year, while the mystery box invitations offered surprises like cookie dough, confetti, stickers, pins, and a gifting card—all perfectly themed to the celebration.
The campaign had a strong presence on Instagram, with motion graphics and posts engaging the audience. It began with a private event that generated buzz before opening to the public, offering a sneak peek as a teaser.
Drawing from the brand's messaging and voice, the Peek-A-Versary campaign successfully communicated Peek-A-Brew’s story, making it a memorable celebration for all.
Peek-A-Brew
2022
All Deliebrables were Created by:
Aseel Alkhulaiwi
Managed by:
Boost^ Marketing Agency
Photography & Content by:
Boost^ Marketing Agency
Deliverables:
Campaign Concept, Keyvisual, Promotional ideation, Motion Graphics, Instagram posts & story, Photography moodboard, wall design, Photobooth Frame,, Interactive Invitation box, Stickers, Gift Card Design, Pin Design, Invitation Card 3d Design.